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Why Take SEO Training?


With millions of websites fighting to make their way to the first page of Google, only few are able to reach there. SEO is very important for any business to make its mark in the online world. Today when Internet has become an integral part of any business, none can survive without making its presence felt among hundreds and thousands of online competitors. The following points will explain the importance of SEO in current scenario:

  Reach of Search Engines: Google is the most visited search engine throughout the globe with millions of searches every month and prospects look for relevant business partners on Google. This makes SEO an inevitable part of any business strategy.

  SEO helps in improving the quality and quantity of traffic: Search Engine Optimization allows businesses to generate intent oriented traffic through keywords that make them relevant for the business objectives.

  Long term returns on investment: Once a website and content is optimized well for a particular set of keywords, it continues to generate traffic for years with a little bit of maintenance unlike Social Media where content shelf life is very low.

Our SEO Training Process


Our Seo Course covers all the aspects of Search Engine Optimization process that will make you proficient in optimizing any website. Broadly the SEO traning course takes you through following areas:

  • Keyword research
  • Search Engine Algorithms
  • On page optimization
  • Off page optimization
  • Earning quality backlinks
  • Content optimization and distribution
  • Monitoring performance and generating reports
  • About Google penalties and how to recover from them

Modules


Module 1: Introduction to the World of the Web

  • Understanding Internet
  • Understanding websites
  • Understanding domain names, extensions and hosting
  • How to choose a good domain name
  • Planning and conceptualising a website
  • Types of websites

Module 2: Introduction to Digital Marketing

  • Understanding marketing and its types
  • Digital Marketing overview
  • Why digital marketing wins over traditional marketing
  • Understanding the process of Digital Marketing
    • Visibility
    • Engagement
    • Traffic
    • Conversion & Leads
    • Performance evaluation

Module 3: Introduction to SEO

  • Introduction to SEO
  • What are Search Engines and how do they work?
  • Understanding SERPs and search results
  • Understanding robots, crawling and indexing
  • What is Search Engine algorithm?
  • What are Google updates?
  • Major functions of Search Engines

Module 4: More About SEO and Keywords

  • What are keywords
  • Different types of keywords.
  • Researching keywords via Google keyword planner tool
  • Understanding types of keywords
  • Understanding target audience for keyword research
  • Understanding keyword mix
  • What are On Page and Off Page SEO?

Module 5: On Page SEO Optimisation

  • Understanding target audience & content planning
  • Importance of content and content optimisation
  • Understanding how to optimise keywords on a page
  • Creating SEO tags (meta tile, description etc.)
  • How to do internal linking and its importance
  • Using webmaster tool and verifying a website in Google
  • Sitemap creation & submission
  • Understanding schema
  • What is Alexa
  • Alexa integration

Module 6: Off Page SEO Optimisation

  • What is domain authority, its importance & how to increase it
  • Backlinks and their types
  • What is link earning & how to do it?
  • Difference between link building and link earning
  • Do’s and Don’ts of link earning
  • Social signals & their importance in SEO
  • Understanding link juice
  • Proper link juice passage for maximizing SEO benefits

Module 7: Content Marketing

  • How to do content planning for a website
  • What is content marketing?
  • Keyword & title research for content marketing
  • How to write compelling content
  • Types of content in the digital world
  • Importance of content marketing
  • How to write content for different platforms
  • How to write optimised content

Module 8: Local SEO

  • What is Local SEO?
  • Importance of Local SEO
  • How to optimise website pages for local SEO?
  • What is local citation and how to do it
  • Google Hummingbird update and local SEO
  • Creating SEO strategies for local businesses
  • Google places optimisation
  • Using H card

Module 9: Important Google Updates

  • Google Panda update
  • Google Penguin update
  • How not to get penalised by these updates
  • Recovering from Google Panda & penguin updates
  • Case studies

Module 10: Creating SEO Strategy

  • Target market analysis
  • Competitors’ analysis
  • Creating SEO strategy for a website
  • Creating SEO strategy for a business

After Learning SEO, You Will Be Able To


  Create and plan SEO strategies: A good strategy is the backbone of any SEO campaign. After doing the course, you yourself will be able to conceptualize and plan strategies as per the latest search engine algorithm, and rank websites on the top SERPs.

  Execute the plan: After taking the training, you will become proficient enough to execute the plan, whether on page or off page, by yourself.

  Monitoring and measurement: The SEO course will make you capable of effectively monitoring and measuring the Search Engine Optimization strategy and the performance (ROI) of the business.



Learn How SEO Course Will Propel Your Career/Business:


Find out how this training will accelerate your career or business in this highly competitive online world. Call us now/Fill the form.

Special Features of SEO Training Course


  • Live Instructor-led Sessions
  • Training provided by industry leaders
  • Internship Opportunities
  • Hands-on Projects and Assignments
  • Training with real life case studies
  • 100% Placement Assistance for both freshers & experts




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