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Google Integrating Third Party Reviews in Local Search Results

Reviews play an important role in making any decision. Third party reviews also have their importance and now Google has recognised this fact. Now Google has started integrating reviews from third party sources in the Knowledge Graph cards for Google My Business listings. Third party reviews from sites like TripAdvisor have been showing up in … Continue reading "Google Integrating Third Party Reviews in Local Search Results"

Reviews play an important role in making any decision. Third party reviews also have their importance and now Google has recognised this fact. Now Google has started integrating reviews from third party sources in the Knowledge Graph cards for Google My Business listings.

Third party reviews from sites like TripAdvisor have been showing up in Knowledge Graph cards for hotels and resorts. These are included along with reviews left directly on Google.

However, this should not be confused and mixed with the other update that happened a couple of months back where Google was aggregating reviews from third party sites within the “Reviews” tab. Third party reviews are now appearing after clicking on “View all reviews,” which is somewhere they weren’t appearing previously.

These reviews include full text as well as the source where they were originally published. If there is not enough space to display the full text of a third party review, then there will be a link to read in full at the original source.

In addition, reviews can also be filtered by source by clicking on the “All reviews” drop down menu. Choices include Google, Expedia, Booking.com, Agoda, and Hotels.com.

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