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Google Introduces Rich Results Tool for Testing Structured Data

Google has been introducing new features in its search algorithm. However, with every new feature, it also provides tools to check websites for their compatibility with the feature. The latest in the series which is creating buzz since long is rich snippets. Now Google has introduced an all in one tool for testing rich snippets, rich … Continue reading "Google Introduces Rich Results Tool for Testing Structured Data"

Google has been introducing new features in its search algorithm. However, with every new feature, it also provides tools to check websites for their compatibility with the feature. The latest in the series which is creating buzz since long is rich snippets. Now Google has introduced an all in one tool for testing rich snippets, rich cards, and other “rich” additions to a website’s content.

Keeping things simple, Google has coined the phrase “rich results” to refer to all of these to keep the things simple. Rich results means its new tool is called the rich results testing tool.

Google’s new testing tool will test for all types of structured data that can be shown as rich results. It tests data sources such as JSON-LD, Microdata, and RDFa. It also offers an accurate representation of the page display in search results. It also tests structured data within dynamically loaded content.

Currently, the rich results testing tool is able to test the following types of structured data: recipes, jobs, movies, and courses. Google notes this is just the first step, and support for more data types will be rolled out over time.

To test a page for rich results, simply enter the URL, run it through the tool, and review the results. Invalid code will be highlighted to give you an idea of what needs to be fixed.

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