As a business owner, you might have implemented a number of strategies and might have even tweaked your business plan to boost your products’ sales. But, is it the main cause or factor that has an impact on your revenue? There are times when you can’t really figure out the effect of your online reputation … Continue reading "Top Online Reputation Management Tips for Brand Improvement"
As a business owner, you might have implemented a number of
strategies and might have even tweaked your business plan to boost your
products’ sales. But, is it the main cause or factor that has an impact
on your revenue?
There are times when you can’t really figure out the effect of your
online reputation on your products and/or their sales. And, this is
where this piece of words is going to help you.
Your ‘Business’ & Its ‘Online Reputation’
There is no denying the fact that, just like an individual, for every
business its reputation is important. A damaged online reputation can
severely harm an organization. Therefore, Online Reputation Management
is an area which no business should actually ignore in this day and age.
You might overlook a single bad online review, but the substantial
loss that you might have to bear owing to that bad review is difficult
to be overlooked. As a matter of fact, just one bad review can destroy a
small business, and this stands particularly true in the food serving
industry such as restaurants, cafés and the rest.
Thus, it is not wrong to state that every organization’s reputation –
whether big or small, can be crushed through online criticism.
The issues of bad reputation in the virtual world may not become
obvious, until they pass the tipping point that severely damages the
image of a business.
So, What Is The Action Plan?
Promoting Positive Content
To negate the effect of bad reputation on the web, one can resort to
positive online promotion. By posting positive content about an
organization on multiple online forums, portals, social media channels,
and other websites through content marketing, one can neutralize the
tarnished image of a business in the cyber space. With the help of SEO
best practices, one can easily push down the bad comments, reviews and
content, on search engine results for a business.
Some other important tips, that can improve the brand value of a business on the Internet, include:
Google Page Creation
By creating a Google page, one can easily push down negative comments
and improve the ranking of a website on the major search engines.
Facebook Page Creation
Being on Facebook can help a business to gain more customers and interact with the existing and potential ones.
Twitter Page Creation
In the present day scenario, Twitter has become one of the most
powerful business generation mediums. Consequently, one can post
relevant information about the different products and services offered
by a business and can even inform about the regular activities of a
business, so that the audience gets a better idea about the business and
LinkedIn Company Page Creation
LinkedIn is another indispensable means of publishing news about a
company’s recent activities or about the latest launches of the company.
YouTube Channel Creation
The YouTube channel is a great way to show or demonstrate a
particular product or service. By creating attractive presentations,
videos or documentaries for a business, one can easily take the benefit
of this useful mode of engaging with customers.
Community Profile Creation
There are several communities that one can join to represent their
business in a better manner. With the help of Online Reputation
Management, a company can get the facility of owning a relevant profile
on such communities. Quora and Forbes are examples of such communities
where businesses need to be active these days.
This is a great way to increase your reach online. But while doing
so, don’t settle for poorly written blogs, as this can further hamper
your company’s image in the web world.
Blog Creation on Multiple Platforms
By posting your blogs on different platforms, you get to enjoy a better audience base.
Testimonial Page Creation
This is an excellent practice to increase the stability of a website.
With genuine feedback of the clients, a business gives a platform to
its potential customers where they can get a glimpse of the quality
level of its offerings.
Ethical SEO Practices
By adopting ethical SEO practices and preventing the use of negative link building, one can have a positive image on the web.
Blog Comment Participation
With blog commenting activities, a business can enjoy a better online
reputation. But, for this one needs to be active and have to comment on
the relevant blogs only.
Additional Domain Name
Another way to get rid of the poor reputation of a business is to
have an additional website. Once you have another domain name to be
promoted online, you can then take a break from the negative criticism
that your website has been having a tough time dealing with.