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What is SEO and How It Works?

What is SEO?

SEO is the short form of search engine optimization, a technique that triggers the traffic on websites. It improves the ranking of your content on search engines like Google, Yahoo, Bing etc. In digital marketing SEO is a common technique proficient for internet marketing.

Why does it matter?

SEO friendly websites increase the visibility of the website on search engines on basis of their content; these results are organic and earned which means these are not paid advertisements on the web. For example, if you search with ‘ABC’ on Google all contents relevant to ‘ABC’ will show first in the result list, because the content of your search is SEO based. This helps the website to reach their target audience easily and also the searcher gets the relevant content at one go.

Worldwide people are using the internet for generating money, they have found that a creative content easily ranks at the top of search engines result; in short, they have saved money instead of buying an advertisement.

How does it work?

SEO is no rocket science it’s simple and yet logical. It is used to ensure that customer can easily find their desired results in the vast ocean of web contents. A good SEO expert always puts logic first to build a robust strategy.

Check the following for better understanding:

1. Content: Your website content should qualify the high standards. The website must be functional and proficient for usage. Include keywords on images, for better response. The functional website generates more traffic that results in lead generation.

2. Keyword: This is the backbone of SEO because people search with words on search engines for desired results. Research your keyword well and do not forget to mention them in your content. There are SEO tools available like Google AdWords, where you can research your keyword and also check the keyword density.

3. Links: It is very important to keep your customers engaged in your website; here links are the most effective. Do interlink your articles on your website, so that the customers can  get desired results. This will improve your traffic.

4. Plagiarism: Plagiarism is copy pasting your content from different websites. This is highly unprofessional and reflects as negative SEO copy. Never ever copy your web content from other sites as this will affect the ranking on search engines and you will lose ranking and traffic.

Update: Keep updating your website for desired SEO results with the latest trend of keyword usage. Never change the domain name, as this has negative effects on SEO, also use specific keyword related domain name for better results.

SEO is one of the most potential internet marketing strategies that help to cut down the advertising cost. Using simple SEO techniques can boost the traffic to your website. One may also join an advanced SEO course to learn the nitty gritties of the techniques.



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