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What You Need To Know About Remarketing?

When it comes to Pay per Click, Google AdWords is the leading tool that most marketers use. Not only does this tool allow someone to post their ads on the foremost search engine in the world, Google, But is has a range of other benefits as well. A fairly recent trend that has come up … Continue reading "What You Need To Know About Remarketing?"

When it comes to Pay per Click, Google AdWords is the leading tool that most marketers use. Not only does this tool allow someone to post their ads on the foremost search engine in the world, Google, But is has a range of other benefits as well.

A fairly recent trend that has come up in PPC is that of “Remarketing”, though many may try to figure out the actual meaning of this method base on its words, i.e. Re and Marketing, there is a lot more to be learnt about is.

So what exactly is Remarketing?

Remarketing is a way in which a business can repeatedly attract a client towards buying a product or a service. To explain more comprehensively, through this method one can know about the people who have visited a site or an app of a business and left without buying anything and reconnect with them by showing related ads on different channel.

It is a clever way to re market to people that had showed interest in a particular products but left without buying it. It allows a marketer to position targeted ads for the same product in front of the interested audience on other websites as they browse through the internet. Remarketing ads can be both written content and images, all they have to do is attract a person enough so that he/she ultimately makes the purchase. With so much competition today this method is a great way to ensure that you make as much sales as possible. Not just Google but even Facebook provide great remarketing options.

To further explain what remarketing is all about here are few examples:

* Suppose you have logged on to an ecommerce website using your email address, you visit the site select few items and leave without them in your cart without completing the purchase. You will get regular reminders on your email about the pending items and even about the related items that are available. This is a simple form of email remarketin

* Another example is social media remarking- Suppose you see an ad posted on your Facebook by an e-store like Flipkart, you click on this ad and visit the product page but leave without buying. From then onwards you get constant ads related to the product you had seen and also about various special offers and deals related to it. Take a situation that you saw a pair of sport shoes that you wanted to buy you clicked on the ad and were led to the product page but you left due to some reason without purchasing. Next time you visit your Facebook you will be shown ads of the same shoes or similar products with many special deals and offers. This is one way e-stores want to keep client engaged so that they ultimately purchase from their site. To make things easier even a call to action button is added to such sites.

* An example of Google remarketing- Suppose you clicked on a paid ad for a particular product, spent some time on the landing page, but then left. Even though you have left you will see ads on other websites that you visit regarding the similar products.

These are just some basic examples of how remarketing works, today digital marketers have come up with more innovative methods to remarket and retarget people.

This is just the tip of this iceberg when it comes to remarketing this is an ever growing method that many companies today use to stay ahead of competitors. There is still a lot to know and to be learned about Remarketing and how to use it to the best advantage. An advanced Digital Marketing course may help you learn Adwords techniques and the nitty grities of remarketing.

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