When it comes to Pay per Click, Google AdWords is the leading tool that most marketers use. Not only does this tool allow someone to post their ads on the foremost search engine in the world, Google, But is has a range of other benefits as well. A fairly recent trend that has come up … Continue reading "What You Need To Know About Remarketing?"
When it comes to Pay per Click, Google AdWords is the leading tool
that most marketers use. Not only does this tool allow someone to post
their ads on the foremost search engine in the world, Google, But is has
a range of other benefits as well.
A fairly recent trend that has come up in PPC is that of
“Remarketing”, though many may try to figure out the actual meaning of
this method base on its words, i.e. Re and Marketing, there is a lot
more to be learnt about is.
So what exactly is Remarketing?
Remarketing is a way in which a business can repeatedly attract a
client towards buying a product or a service. To explain more
comprehensively, through this method one can know about the people who
have visited a site or an app of a business and left without buying
anything and reconnect with them by showing related ads on different
It is a clever way to re market to people that had showed interest in
a particular products but left without buying it. It allows a marketer
to position targeted ads for the same product in front of the interested
audience on other websites as they browse through the internet.
Remarketing ads can be both written content and images, all they have to
do is attract a person enough so that he/she ultimately makes the
purchase. With so much competition today this method is a great way to
ensure that you make as much sales as possible. Not just Google but even
Facebook provide great remarketing options.
To further explain what remarketing is all about here are few examples:
* Suppose you have logged on to an ecommerce website using your email
address, you visit the site select few items and leave without them in
your cart without completing the purchase. You will get regular
reminders on your email about the pending items and even about the
related items that are available. This is a simple form of email
* Another example is social media remarking- Suppose you see an ad
posted on your Facebook by an e-store like Flipkart, you click on this
ad and visit the product page but leave without buying. From then
onwards you get constant ads related to the product you had seen and
also about various special offers and deals related to it. Take a
situation that you saw a pair of sport shoes that you wanted to buy you
clicked on the ad and were led to the product page but you left due to
some reason without purchasing. Next time you visit your Facebook you
will be shown ads of the same shoes or similar products with many
special deals and offers. This is one way e-stores want to keep client
engaged so that they ultimately purchase from their site. To make things
easier even a call to action button is added to such sites.
* An example of Google remarketing- Suppose you clicked on a paid ad
for a particular product, spent some time on the landing page, but then
left. Even though you have left you will see ads on other websites that
you visit regarding the similar products.
These are just some basic examples of how remarketing works, today
digital marketers have come up with more innovative methods to remarket
and retarget people.
This is just the tip of this iceberg when it comes to remarketing
this is an ever growing method that many companies today use to stay
ahead of competitors. There is still a lot to know and to be learned
about Remarketing and how to use it to the best advantage. An advanced Digital Marketing course may help you learn Adwords techniques and the nitty grities of remarketing.