We are in the age of fast marketing, here the internet has become the main playing field where many companies look to advertise themselves. Almost every business today has an online presence and this has led to cut throat competition online. Each company wants to attract people towards itself in order to increase its sales … Continue reading "Why Almost Every Company Today Uses Digital Marketing?"
We are in the age of fast marketing, here the internet has become the
main playing field where many companies look to advertise themselves.
Almost every business today has an online presence and this has led to
cut throat competition online. Each company wants to attract people
towards itself in order to increase its sales and stay ahead of its
But have you ever wondered why suddenly everyone is going digital?
Why has the internet today become the top most platform which a business
uses to promote itself?
Some of the reasons why digital marketing is a big thing in the recent times are:
* It is very fast and gives a chance to promote to many people at
once- Almost everyone uses the internet today, whether it is to search
for a business, connect on social media or anything else. What this
means for a business is that even if it just uses a single leading
website like Facebook or Google to promote on, it can still advertise to
numerous people at once and also do so in a fast and efficient manner.
* Digital marketing levels the playing field- Even small and
medium businesses now can attract their share of targeted audience using
this type of marketing. It provides them with a way to compete with
* It is cost-effective as compared to traditional marketing-
Small to medium sized businesses often work on a fixed budget and
traditional marketing takes its toll on their pockets. On the other
hand, digital marketing proves to be a more cost-effective means. For
Example- On a platform like Facebook or Twitter a company doesn’t even
have to invest anything, if it is social media savvy it can easily and
effectively create profiles on such websites and advertise to numerous
users without paying a penny.
* Digital marketing actually delivers conversions- You can
measure your success in this type of marketing by the percentage rate of
incoming traffic that has actually converted to leads or customers.
Online marketing has many tools that help a business judge the
performance of their efforts this gives them a better insight as to what
needs to be improved for better conversion rates. This way it also
helps generate better revenues.
* Online marketing helps interact with the targeted audiences
more effectively. Using the various online platforms companies can
engage people and this way understand their preferences as well.
* The smart phone advantage- Who does not have a smart phone
today? This device has become almost a staple in the lives of people.
Online marketing can even help a business advertise on such devices
providing further opportunities to attract people.
* This type of marketing can help a business present its best
side online, spread brand awareness, build brand credibility and also
help know what people think about them and where they can improve.
* Digital marketing can help
entice people to take the desired actions- Using various innovative
methods and engagement techniques digital marketers can also help
encourage people take the desired actions a business wants them to. This
could mean buying a product, availing their services or signing up.
* Everyone is doing it so why not you- Medium, small or large, no
matter what the size of a business or even its industry, almost every
business today has some kind of online marketing strategy in place. From
a restaurant to a bar and even a medical store, all such businesses
advertise online nowadays. So, if everyone is doing it why should other
businesses stay behind and live in the stone age.
* Online marketing helps a business ensure its survival online
and also makes it ready for the internet of things- From a desktop to a
tablet and smart phone, a business can advertise on any internet enabled
devices using this marketing. Also, by continually attracting people
towards a company digital marketing ensures it has a continued presence
There is so much more to digital marketing and that is why it is now the best time to enroll for a Digital Marketing course to be at future ready.